- Bring together individuals and businesses interested in analogue photographic practices through events, meet-ups and walks etc.
- To raise the profile of analogue photographic practices worldwide through events, social media and workshops.
- Bring fair representation of voices within the analogue community (gender, sexuality, race, ability, etc…).
- Support new businesses and charitable ventures within the industry by offering mentoring, safe spaces for discussion and potentially funding opportunities.
- Promote and assist in the furthering of research and development in the industry such as the research being conducted into environmentally friendly options.